PROJECT: DISNEY / ABC TELEVISION GROUP BRAND MARKETING
summary: DEVELOP / DISSEMINATE CORPORATE BRAND GUIDELINES AND EDUCATE PARTNERS, AFFILIATES, DIVISIONS and STAFF TO ENSURE VISUAL CONSISTENCY ACROSS ALL PLATFORMS & CHANNELS.

PROJECT: Disney / ABC Unlimited Sizzle
summary:  The Walt Disney Company requested a company-wide business "credentials" presentation representing over 20 billion dollars in cross-enterprise intellectual properties.  The trailer was to consist of all operating units including: theme parks, motion pictures, broadcast/cable television networks, owned TV stations, consumer products, publishing and digital media assets. After screening thousands of hours of footage, this 3 minute and 35 second piece was the result.  Based on an original Disney song, Rich hired accomplished musical arranger Robin Pitre to post-score the piece with an elaborate string and brass orchestra.