As Senior Director of WWE’s International Marketing and Communications team, Rich spearheaded the development and re-design of in-language websites across key non-domestic territories, oversaw a comprehensive Social Media content strategy and launched an Augmented Reality powered iOS app (a relatively unknown technology at the time) to heighten viewership engagement. Today, WWE is seen in 175 countries across 35 languages and is consistently ranked as the #1 entertainment brand on Social Media.